Lynn Scheurell

Blogs and Articles


Strategic storytelling
Thought leadership
Business archetyping


Finding fascination in some way with every assignment, blogs and articles add a fresh perspective for brand-building through story. Noted (and hyperlinked) here are just a few of the hundreds of blogs and articles Lynn has written for companies-from entrepreneurial ventures to Start-Ups to Fortune 100 B2B organizations. 

The Idea

For Lynn, writing is both a creative expression and a way to build business. She has written too many pieces to count over her career, on topics ranging from technology to finance, business strategy to how-to tactics, trends and future-casting, leadership and upskilling, and much more. She has developed editorial calendars, managed outsource writers, and expanded pieces into full-blown campaigns when appropriate. You can see her own business blog here: