Lynn Scheurell

Case Studies


Customer experience
Success storytelling
Strategic copywriting
Happy dancing


Celebrating success through detailed stories builds credibility, engagement, and personal connection with a brand. They set the stage for new possibilities with new customers. Shown (and hyperlinked) here are just three examples, one from a complex product, the second as a one-sheet, and the third is a success story about a product. 

The Idea

Success leaves clues, and Lynn likes to find and share them. By helping others understand the power of a solution, both the new customer and the business win. Success stories, testimonials, and case studies all have their benefits; Lynn is well-versed in all three forms and in the multiple formats that can be used to showcase them. Even more, she welcomes the opportunity to celebrate ALL the wins-especially those that can create new opportunities.