Celebrating success through detailed stories builds credibility, engagement, and personal connection with a brand. They set the stage for new possibilities with new customers. Shown (and hyperlinked) here are just three examples, one from a complex product, the second as a one-sheet, and the third is a success story about a product.
Case Studies
Skills
Customer experience
Success storytelling
Strategic copywriting
Happy dancing
Brief
The Idea
Success leaves clues, and Lynn likes to find and share them. By helping others understand the power of a solution, both the new customer and the business win. Success stories, testimonials, and case studies all have their benefits; Lynn is well-versed in all three forms and in the multiple formats that can be used to showcase them. Even more, she welcomes the opportunity to celebrate ALL the wins-especially those that can create new opportunities.