Business has an inherent feeling of “never enough”-time, clients, pipeline, revenue, campaigns, etc. This leads to overwhelm, fragmented efforts, overlapping initiatives and more. However, digital transformation is the process of streamlining, prioritizing, and addressing systemic constraints to support delivering greater value effectively to both customers and employees. The results of digital transformation includ less stress, increased productivity, and happy people. It is one of the most significant and essential priorities of our time-and a personal favorite for Lynn’s focus.