Lynn Scheurell

Strategy Guides

Skills

Identify strategic business objectives
Research
Copywriting
Reader ROI

Brief

A strategy guide shares a plan on how to achieve a particular business outcome. It requires synthesizing information to then present it in a compelling way that resonates with the reader so the reader can learn a recommended approach for their situation.

The Idea

Combining strategy and words is one of Lynn’s favorite things to do because it not only sets the stage for accelerated results but then shares how to fast-track actionable insights for practical results.