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People want predictable transformation. In fact, price becomes a non-issue when they know they can have it.

Most sales material gets tossed nearly as fast as someone receives it. But a book? That’s different. A book is perceived value. A book is worthy of taking space in someone’s home or office. A book is a tangible representation of the predictable transformation your work offers people.

A book can crystallize your thought leadership, establish authority and credibility in your market, attract new clients and build your brand. It’s a fast way to create fresh momentum in growing your business. When you have momentum, everything is easier.